2 MUST HAVE Marketing Apps For Your HVAC+R Business
September 4, 2019
HVAC+R is more of a much needed service than it is an optional commodity for customers. People need to stay cool in the hot dog days of summer, warm in the bone chilling winter, and store/restaurant owners depend on keeping their products cold with dependable refrigeration equipment, and of course technicians that know what the hell they’re doing. With such a flooded market, how can so many HVAC+R companies, including you, build their brand and win the business with new customers? Brand positioning. Brand positioning is simply understanding your target customer and what your competition is doing WRONG. You create a plan to make that right, but utilize the internet to your advantage. Now the precious art of digital marketing comes in to play. How do you leverage your digital marketing efforts to build your brand over the competition, and is it feasible? The short term answer: Yes, but it’s not over night. The long term answer: Hell yes. The untapped potential and leverage that exists right now for utilizing digital marketing for your service business to promote growth is astounding. With so many free and paid platforms to choose from, it can be difficult to know what’s best for your business, especially when you’re busy with customer service and working close with your team. Now let’s cut to the chase and begin with the best (free) social media platform heading into 2020 for your trade/HVAC+R residential and commercial business. Google My Business. Yes, after researching the new features and overall intentions of GMB, I’ve decided that it’s truly a new social media platform that small businesses need to take advantage of while it’s still free!