Most businesses have a website. Most keep them current – but what about the ones that don’t? No, you won’t lose a ton of business and it really won’t change your day to day operations. What it does do is show you’re professional in a digital sort of way. Good branding is always keeping current with your customers, even when no one is looking. It’s the digital integrity of your business. Here are 3 quick reasons why updating your website is great for business.
1. Updating yourwebsiteis professional
A well kept website and social media profiles will show customers you’re always representing your business to its fullest potential. It shows them you care so much for your business and image you’ll MUST care enough for theirs, if your B2B or you’ll care about their home or overall well-being if B2C. Have you ever seen a copyright on the bottom of a website and notice it’s from 2004? It dates your image and services. The entire story the website has to offer is instantly discredited by it dating itself. Maybe I’m the only one that takes notice to that sort of stuff – but why risk it? Contact your website management professional to keep things fresh and up-to-date. It doesn’t hurt!
2. Customers know what you’re up to
If you’re always updating your services and constantly accomplishing great things, your website should be able to tell that story for you. Even if your business comes mainly from word of mouth (the king of marketing and spreading greatness!), updating your website for those few strangers who end up on it is a pro. The cons definitely outweigh the pros. Maybe a customer has an excellent experience with your business and they want to follow up by checking out your website, you should be online with current information.