Business• Business Consulting• Digital Marketing• Facebook Ads• Facebook Ads• Marketing• Perceptual Map Marketing

Part 1 – Consumer Behavior: How People Make Buying Decisions I. Consumer Behavior Model: Environmental Factors Perceptual map marketing is analyzing where a business stands with its competition within the market. When Facebook users utilize Facebook for things other than social interactions, such as business operations,… Continue Reading…

Business• Business Consulting• Business Motivation• Forms of business

Starting a business? There are a few different forms of business ownership to consider when starting up. No matter what you are going to offer, the first step is to start! The following table covers the basic business types depending on your industry. It is… Continue Reading…

Business Consulting• Facebook Ads• Free Marketing• Technology

When handling a client’s social media presence, we often push the idea of Facebook and the benefit it has on reaching new customers and offering an engaging platform. A business can share a multitude of media on the major social platform. Since we started offering… Continue Reading…

Business Consulting• Business Motivation• Leadership• Leadership Consulting

Lazy leadership starts and ends with a short-term mindset. The thinking goes we start with quick fixes, and band-aid cure-alls. Then evolving to if a problem exists, a process must be the cause. We must jump on it, revise it or create one to help… Continue Reading…

Brand• Brand positioning• Business Consulting• Digital Marketing• Facebook Ads• Free Marketing• Marketing• Optimization• SEO• SMM• social media• Social media for business• Strategic Marketing

If you have a business, Facebook is a great place to show off vital business information for existing and new customers. When optimized and used effectively, a free Facebook business page is a useful tool to help keep current and prospective customers active with your… Continue Reading…

Brand Authority• Brand positioning• Business Consulting• Digital Marketing• Digital marketing strategy• HVAC• HVAC Marketing• HVAC Marketing Strategies• Skilled Trade• Social media for business• SWOT Analysis• Website• Website Design

Utilizing Strengths, Weaknesses, Opportunities, and Threats (SWOT) analysis for your marketing efforts can prove beneficial. This contributes to long-term effective HVAC marketing strategies. Running ads on social media and creating blog content for your website can also work wonders for your brand when done consistently…. Continue Reading…

Blog Creation• Brand positioning• Business Consulting• Digital Marketing• Digital marketing strategy• Facebook Ads• Google My Business• Marketing• Podcast• Quality Consult• SEM• SEO• social media• Strategic Marketing• Vlog Creation• Website Design

Marketing for Small Business Marketing for small business, depending on the marketing needs and goals of a business, tend to blend the combination of traditional and digital marketing. With the brand of the company in mind, it is determined by the marketing team what medium… Continue Reading…

Brand• Brand Authority• Brand positioning• Business Consulting• Contractor• Digital Marketing• Digital marketing strategy• HVAC• HVAC Branding• HVAC Business• HVAC Marketing• Marketing• Optimization• Plumbing• Skilled Trade• Strategic Marketing• Website• Website Design

When designing a website, many factors are considered including the design, layout, and structure. When creating every page and formatting images and other media, there are four main elements to keep in mind. These website design principles include the proximity, the alignment of the text… Continue Reading…

Brand positioning• Business Consulting• Contractor• Coronavirus• Crisis Management• Digital Marketing• Digital marketing strategy• Electricians• HVAC• HVAC Branding• HVAC Business• HVAC Marketing• Marketing• Pandemic• Plumbing• Roofing• SEM• SEO• Skilled Trade• Strategic Marketing

During the height of the worldwide Coronavirus epidemic slowing down everyday life, times were challenging for many small businesses. The restaurant industry suffered as it experienced a strong shift in operations, being forced to exclusively offer pick-up and delivery options. Department stores, gyms, malls, venues,… Continue Reading…

Business Consulting• Change Management• Digital marketing strategy• Marketing

Noise is the reason communication is often disrupted within an organization’s marketing strategy. When business operations are disrupted by noise, the marketing strategy’s effectiveness suffers as well. The following covers 5 major noises that affect business operations and how the marketing department suffers as a… Continue Reading…

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