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What is Facebook Marketing? HVAC Marketing Explained
October 22, 2019
I’ve heard from many HVAC/R business owners that Facebook just doesn’t work when it comes to marketing. Running ads and boosting posts doesn’t help and there’s no ROI, just wasted time and discouragement. This is true if it’s viewed from a single sided debate. When it comes to Facebook advertising, there’s no equal to it’s importance to service-based companies today. As we quickly transition from traditional marketing methods to a fast-pace and highly demanding digital platform, marketing trends have shifted. From just quickly converting people to customers to more of an orchestrated process that aims to educate and build the brand authority of a service business, the methods of marketing have evolved. When time is invested and a general understanding that Facebook ads are more than getting phone calls, real conversion will be celebrated as Facebook users become aware of a service company’s online presence and human interaction — and not so much what they’re selling at first. That’s when brand starts to become a direct result of marketing.