Awareness• Business Motivation• Career• Website
What an Effective Website Needs
April 15, 2019
By: Marquis Rawls
In the age of technology and information, having a website for your business is almost essential. An online headquarter for anyone who fostered an interest in your company and brand. But just having a website isn’t enough to improve your business. One must include many aspects of information encoded within your online presence. Here are the important must have tabs/categories your online HQ needs.
➢ Every website needs to display its mission and objective. When a client researches your business the first piece of information they look for is your mission and objective. What do you want to accomplish and what drives you and the business? Future employees also want to know to see if your goal aligns with theirs.
➢ Secondly, you have to have a category for your product and/or services. The most useless websites I’ve seen in my life are ones that don’t tell you what they provide in detail. Not having this is basically pointless to the cause of having an online presence. Also, include pricing and deals if offered.
➢ Next, you need a contact page. When customers or clients need assistance they want to contact the company directly for assistance. I know this is, in some way, losing its shine due to people contacting businesses on social media platforms like Twitter. But the amount of social media mentions a business can get is massive and most aren’t even problems or related to a customer having an issue. People who use your websites contact page will always be customers with issues, or related interest, making it easier to solve them and getting to understand what your consumer base wants.
➢ Have a careers page. Being a recent grad, I greatly value when a business has a career page. It allows talented and skilled workers to apply directly with the company. The company then can choose the best employees and ones that are passionate about your brand, and every company desire employees who are loyal customers as well.
➢ Social Media information is a must have in the world of social media. This can be just a small icon placed on the top and bottom of the home page instead of an entire page. It enables customers and potential employees and clients to connect with the brand.
➢ For smaller businesses having a page dedicated to the founders and how the business began is crucial. Small businesses are greatly rated based on founders and executives. They are the beating heart, giving life to every department of the business. Also, people love a success story, so if you have a great one filled with passion and hard work, it will boost your company image tremendously.
➢ Having a blog/press page is also great for company image. It lets all visitor of your site that major media brands deemed you worthy enough to gain coverage and notoriety. It also shows the brand in a positive image. Do not ever put anything negative in the blog/press page.
➢ Last but not least awards won and nominations. When you win a prestigious award, employee morale boosts, clients trust in your boosts, and existing customers tend to spend more money and recommend people to your services or product. Plus it should be something you’re proud of. You worked hard and have gained recognition for it, show it off to everyone who has an interest in your business.
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